Rachel Sheerin, a self-proclaimed type-A personality, had worked non-stop for others with work, family and more for as long as she could remember. After her relationships and health began to deteriorate, Sheerin, who lives in Charlotte, decided something had to change.
“I consider myself a recovering workaholic,” she said jokingly.
It was in 2015 that Sheerin, 30, began quietly doing some major soul searching and in 2016 she decided to start her own company, She Sells She Soars. The sales consulting and coaching firm helps creative female entrepreneurs increase their sales, organize their business and focus on their passion, business and personal growth.
Also during this time, Sheerin decided to change her definition of success.
“The world’s definition of success—the career-ladder-climbing, money-driven success –is not my definition of success,” she said. “That was hard for me to realize and accept.”
She added, “I was always good at that definition of success, but as I achieved more and more, I felt hollow and bitter. I began to push myself harder and care for myself less to keep up with what I thought was success, and it ended up putting me into total depression and alienation. I was a shell of my former self.”
Nowadays, success means something different to Sheerin.
“It means I am free to be myself, spend time with the people I love and say ‘yes’ to travel and adventure,” she said.
Sheerin developed this new definition through therapy, reading books, confiding in people closest to her, conducting visualization exercises and sleeping without guilt.
By investing this time in herself it allowed her to create a road map for her life, and business, which she says gives her “the freedom to create her own American dream.”
She loves where she is at in life and has some tips for other creative female entrepreneurs:
(1) Know your best workspace
“Some people love co-working spaces that are modern, sleek and high tech. Others (me!) love Starbucks because I people watch, listen to music and thrive off the hustle, bustle and caffeine. Whether you need everything color-coordinated and organized or feed off of people’s energy to power yourself up, make sure you know your best work space and then create it for yourself. You deserve it and your productivity will thank you.”
(2) Tell someone who loves you 100 percent, AND is positive, about your dream, plans, goals and more
“Sorry, but if your mom is a total worst-case-scenario person, she is amazing at helping you think of the down sides, but negativity is a dream killer. You’ve got enough fear to go around, so find someone you trust and love to help give you a boost and accountability when you need it.”
(3) Set three tiers of goals: Realistic, Dream, HELL FREAKING YEAH
“Get all that bare-minimum, scrape-by mentality right out of your head because chances are, what you believe you can achieve is what you’re going to get. Realistic goals should be just that — realistic. Pay your bills, open a store, have a savings account with a comma, whatever.
“Dream goals are typically things that include massive purchases, changes in your life/lifestyle, increased involvement with your community and/or expansion plans.
“The Hell-Freaking-Yeah lists are things that you want, but that seem a little ridiculous to do right now, but who cares — you want it and writing it down feels great. When you have your lists, it’s up to you to go make them happen.”
(4) Talk to the universe out loud in the shower
“I know this sounds insane, but the shower is a holy land where no one judges and you’re relaxed, active and focusing on yourself. I used to practice my MTV’s Real World video audition tapes when I was 12 in the shower so I can 1000 percent vouch that imagination runs wild and no one can hear you doing it. Just try it — say things out loud and see where it goes.”
(5) Get an accountant
“Seriously, just do it before you start your business. You’ll have the guidance to know what to look out for, save, invest in and more. You’ll save so much on your taxes it will pay for them tenfold that first year and every year after. Go to a small business tax accountant if you can — they write off the same things for themselves and know it best.”
(6) Educate yourself
“Between SkillPop, Creative Live, and thousands of seminars, workshops and classes, there are tons of learning and knowledge available to you for free, or close to it, that will expand your mind, add value to your thoughts and help your life directly or indirectly for the rest of your days, so invest wisely.”
Photo: LunahZon Photography