SouthEnd Dentistry, a state of the art facility that offers cosmetic, restorative and comprehensive dental care in their South end office. The location is convenient to Uptown and has free parking.


My appointment was for a ZOOM teeth whitening session which lasts between 1-1.5 hours. Brenda conducted my treatment which began with a prep period (questions were asked about my medical history and tools for the whitening process were set out) followed by one hour of bleaching (during this time I watched tv which is conveniently arched by the ceiling–great convenience for patients) and a  five minute fluoride treatment which completes the procedure. This technique offers the fastest results with the most powerful whitening solutions available. First, your gums and tooth-root surfaces will be covered with a protective barrier to ensure your safety. A thin plastic device known as a retractor will hold your lips and cheeks away from your teeth as a professional-strength hydrogen peroxide gel is applied. The gel will be left on for about an hour and boasts making your teeth 3-8 shades lighter. The results are immediate. The entire process was monitored by Dr. Brad Picot who moved freely between patients; having free-flowing conversations about mutual fraternities, college days, weight loss and of course–and most importantly dental care. I overheard him sharing with patients why services were needed, what dental care could wait, etc. all with a professional demeanor. From what I could see during this session, his bedside manner is top notch.


Coming to the dentist for many can be a fearful situation and from the start–entering the dental space–it is SouthEnd Dentistry’s goal to make you comfortable. In their lobby area, there are the normal items…magazines, TV but they take it a step further with a free coffee machine, golf putting area, water treatment behind the front desk (think..calm) and throughout the facility you will find paintings by local Charlotte artists. 

Oh and if you aren’t sure of Dr. Picot’s skills–take a peek into the billing/information area where you will find framed certificates and articles showcasing some of Dr. Picot’s accolades which include top dentist in Charlotte for the past five years.