Shopping Decisions and More with Generation Z & Millennial consumers

The younger crowd has upended retail PR as we know it, and they’re continuing to do so—more than 90 percent of Generation Z now say that a strong wi-fi signal is important to them and their overall shopping experience, according to a survey conducted by strategic firm HRC Retail Advisory. Emerging in-store technologies and positive social media feedback are among the top priorities for both Gen Z and Millennial consumers. The survey, which also revealed a generational shift in how these consumers shop for beauty products, represents the first in a series centered around Generation Z and Millennials’ attitudes, behaviors,

By |June 8th, 2017|Uncategorized|

Giftology: Shopping Plans for Mother’s Day Gifts

Mother's Day is coming up! According to the National Retail Federation, Mother's Day spending is set to reach a record-high of $23.6 billion dollars this year. See below for a few shopping trends and stats for the holiday. Americans expect to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants, according to NRF’s annual survey. Total spending is expected to reach $23.6 billion – the highest in the survey’s 14-year history, topping last year’s previous record of $21.4 billion. CELEBRATION PLANS How Americans plan to celebrate

By |May 9th, 2017|Uncategorized|

Simple gifts you can give yourself and others this Earth Day

In celebration of Earth Day on April 22, I am sharing a few local gift ideas and experiences that will help you support the environment in your own way, big or small. Don an eco-cuff from Green Market Girl. All pieces are uniquely designed by owner Susan J. Hilger and made with repurposed wood and low VOC stains and finishes. Get zen on the water for Earth Day at My Aloha Paddle and Surf in Lake Norman. The business will offer two types of classes on Earth Day: Aloha Flow, which includes standing and seated postures on the paddleboard, and

By |April 20th, 2017|Uncategorized|

Love app-tually: Plan out an entire date night with these apps

Neilsen, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, found that smartphone users accessed 26.7 apps per month on average, and spent 37 hours and 28 minutes per month using apps. Knowing this information, we thought it would be a fun idea to plan a date—solely using apps. Love app-tually? Here’s how this new-ish technology could help you plan the perfect date. Step 1: What to do. Where to go. Whether your date prefers a casual Charlotte Knights baseball game, checking out the live music scene in the city or something in between,

By |April 1st, 2017|Uncategorized|